Week 1

The Industrial Revolution

What was the Industrial Revolution

The industrial revolution was the beginning of an era that changed society and the introduction of mass production. In England, before the revolution began, life was filled with farming and rural lifestyles. Education was hard to come by. People worked hard in what they did and the environment remained green and beautiful. This was before the introduction of machinary but as soon as this came in place, England became a more polluted environment. T

he cities filled with smog and filth from the large amounts of coal used in the factories created pollution. The industrial revolution brought many improvements to the marketing industry. Things were produced faster as things that were all done once by hand were now done by machines, making the speed rate of producing more quicker and efficient. This then spread through out Europe not long after.

What affects did it have for us designers

The industrial revolution made a huge impact and has helped designers most ardently in the mass production as things became easier for them. Machinery was used to print and produce designs, advertisement, labels, logos and many other things relevant to designers. Single handed paints and prints were made easier as machines helped; taking the burden or hard labour. Another postitive affect that designers could appreciate, was how they were able to go back and edit what they had originally created rather than starting over. There was a higher demand for production posters which led to the first advertisement.

What was the moral/philosophical/religion climate of the time

During the industrial revolution, society held rather rigid, conservative morals and values. It was morally right not to show skin but because sex sells, just the idea of showing a little bit of skin on the ankle was highly controversial but it helped advertisement a lot.

What was the characteristics of the Victorian time

Characteristics of the victorian time were the

use of :

• Many different fonts
• Symmetry
• Packed together
• Intricate borders
• Cluttered and busy
• Use of cloth banners
• Nostalgic and sentimental
• In books, intricate drop caps were used
• Not a lot of hierarchy (victorian fonts)